The first session at BlawgThink 2005 just wrapped. It was “Advanced RSS” with Rick Klau from FeedBurner. Overall, it was a pretty interesting session. Some of the topics we addressed were extending RSS, security issues/providing secure feeds, and touched on the dreaded “monetizing” blogs.
It wasn’t as “advanced” as I’d hoped, but given that I’ve written several books on XML, that wasn’t too surprising. I also disliked that Rick made editing RSS on your own seem “frightening”. XML is text. It has a few rules, but they are pretty easy, certainly not out of reach for most users–that aspect could have been handled better. It was an advanced session, after all. But Rick was very straight up, answered questions, and I did come away with a better outlook toward FeedBurner than I had going in. I think I’m going to give it a whirl.
Note to self for future sessions/open sessions: Seth Godin’s “Monetize This“.