“My children–in many dimensions they’re as poorly behaved as many other children, but at least on this dimension I’ve got my kids brainwashed: You don’t use Google, and you don’t use an iPod.”

So, Steve wants to be in the gadget market, competing with the likes of Apple, but he’s not even smart enough to leverage the focus group in his own house? I guess it’s not hard to see where Microsoft adopts it’s attitude towards listening to what customers might actually want vs. telling them what they need.